Most non-profits are communicating with their members with mail, phone or fax- but very few are using the email effectively and they are missing a huge opportunity to reach out to current and future members to become a more powerful non-profit organization.
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A business is only as good as its marketing—your non-profit can have the noblest aspirations in the world, but if no one knows about who you are and what you’re trying to do, they won’t be able to help. That is why it is essential that any non-profit develop a well-thought-out marketing strategy.
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People spend an average of one hour every day just looking for things; things in their email inbox, computer or printed files. If you had an organized email file system, chances are you would require far less time searching for things and far more time actually using the information you've found.
A strong donor base is the life’s blood of any non-profit organization. Having a list of members that contribute to your organization on a regular basis will not only keep your non-profit solvent, but keep it thriving.
When your plumbing is in need of repair, chances are you don't call your family doctor- you call a plumber, right?! It wouldn't make sense to call the doctor to fix your plumbing, but many non-profit organizations are doing just that when dealing with their technology requirements.